01Master & reference data
Can you recognize the same customer or product across your business?
- Customer and product identity, duplicates and matching
- Golden records, hierarchies and reference values
- Stewardship and reconciliation across systems
Evidence: duplicate rates, match coverage, orphan records.
02Collection & governance
Is data captured consistently, with someone accountable for it?
- CRM, lead capture and customer onboarding
- Required fields, validation and ownership
- Purpose, access, retention and issue resolution
Evidence: capture rules, owner interviews, exception samples.
03Metadata & meaning
Does everyone understand what the data actually means?
- Business definitions, synonyms and critical terms
- Catalog coverage and named data owners
- Data product purpose, consumers and limitations
Evidence: glossary coverage, catalog records, definition conflicts.
04Quality & reliability
Can people trust the data—and spot when they shouldn’t?
- Completeness, validity, uniqueness and consistency
- Freshness and accuracy against trusted references
- Automated checks, thresholds and remediation
Evidence: profiling queries, failed checks, incident history.
05Data products & lineage
Can you trace a business metric back to an agreed source?
- Authoritative source datasets and transformations
- Product contracts, dependencies and lineage
- Reconciliation, change controls and service expectations
Evidence: source-to-product traces, contracts, reconciliation tests.
06AI-use readiness
Is the data fit for the AI use cases you actually want?
- Use-case relevance, coverage and representativeness
- Permitted use, sensitive data and access boundaries
- Evaluation datasets, provenance and human review
Evidence: use-case samples, access tests, evaluation criteria.